The concept is based around the TV and colour keying to create a Psychedelic affect and confuse the audience to some degree. The video is heavily influence by the musics genre (Psychedelic-indie-rock). The video as an end product should be around the idea of "bedazzled" meets "back to the future" i.e confusing to say the least, a little funny with a lot of heartbreak.
We will shoot the performance elements of the video in the drama rooms at CNS school. We will have to obtain multiple cameras as an image of the band performing needs to be displayed on a television to create the desired effect. The flickering and changes of the TV to display a couple and the merging of that footage of the TV to look as though the user is now at that scene and they have traveled through the TV will be created in post production using adobe after effects. The footage of the couple will be shot in 3-4 locations: a park, the city, a walkway/path with trees and possibly a beach. The couples clothes will change with every scene.
The hook within the music video will undoubtedly be the post production effects and the shots of the couple that are incoherent. The video will hopefully be able to be watched multiple times; watch time the audience should notice more detail within the shots.
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