Foals - Audience Profile

The “Foals” seem to be a typical college or uni band. There music style, group ethics, and dress code all point to that of out of work teenagers or young adults; thus appealing to that audience.

To begin their music likes to challenge conventions, the music itself does not have a regular sense of rhythm but more changes seemingly at random. It is a statement almost near rebellion and could be seen to be appealing to a demographic of 16 - 25 year olds (higher education). I have found an amazing picture to support this.
As you can see it clearly shows the group in a hall with very littler furnishings. This could easily be taken as the group reaching out to its audience, the picture looks as though they could be a band setting up for a school talent show or something of that nature.

Again relating to the image. Their dress sense is abundantly clear to be that of students. They are wearing hoodies, jeans and predominately student like clothing, the image is completed by the trainers they are all wearing. Further more, their hair styles all conform to that of a large group of the student body. Even the manner of which they are arranged connotes student, they are sitting on the flaw, standing, jumping and perched on seats. Most of the physical appearance would appeal to the average student of today. The way they present themselves could also show that they are predominately aiming for a male gender within the currently established demographic.

I have found sources that describe their band as “Math rock”. There music style is intellectual, near 90’s style and arty, their website (http://www.foals.co.uk/entry/) confirms this, it has a calming melody playing whilst displaying many photographs of various scenic objects and landscapes. Even one of their songs is called “Mathletics”. They originated in oxford and I believe them to be greatly made up of university drop outs apart from jimmy smith; who was the only member of the band to complete his degree , Walter and jimmy were even part of a small oxford band called “face meets grill”. There backgrounds and musical tastes and influences such as: minimal techno, Arthur Russell, Kraut rock bands such as Harmonia, Talking Heads and marijuana and the genres they fit into indie rock, dance-punk, math rock, post-punk and techno, would all suggest that they are aiming for a demographic of older teenagers to young adults.

I would like to add however that after all this information the “Foals” themselves, I believe, would like to consider themselves disassociated with demographics. However the evidence that I have brought forward does suggest a demographic of 16-25 year old males, who are in some for of higher education.