Concepts of music Videos

There are Three main concepts available in the production of music videos.

The First concept: Performance
A performacne based music video consists of the artist or "band" playing there song whilst being recorded. This often gives the impression that the audience is watching the band live, this techniche can often be very voyeuristic in that the band often appears un-aware of the camera.

The second Concept: Narrative
A narrative based music video follows a plot line. The artist or "band" are not
present in the conventional sense (They are not playing there music) however they may be involved within the narrative structure of the video. The narrative structure is usually but not always based around the song.

The third Concept: Concept
A concept based music video is the most varied. The music video often tries to convey a deeper message, but this is not a must. Concept music videos do not have to follow a story line, they can be a sequance of numbers, pictures, shapes or anything else they dont have to fit the music but they often do. An example of a concept music video could be fottage played backwards.

It is important to note that not all music videos fit exactly into these three categories. Music videos can fit into all three. An example of this is
"Elbow - Grounds For Divorce "