The Rocket Summer - Do You Feel, Analysis of camera work

The success of this video as a media text is completely to do with the nature of the camerawork, the video relies on a simple construct of the lyrics to the song being displayed as they are being spoken, on various peoples hands. The camerawork saves this construct from becoming dull by using a simple method of shifting the focus of the camera.

The pull focus technique is somewhat overused in this production, but to its credit it is overused effectively, nearly every shot within the text has this pull focus technique used within it. This continual rapidly shifting focus, has the same effect as cutting and changing to a new shot; the change in focus completely disrupts the shot changing its individual construct and effectively generating a new shot. the effect being that the rapid movement and change holds the audiences interest.

As well as the unnecessary amount of focus pulls, they have used a stop motion technique to create a large quantity of the shots available in this video, stop motion is the art of generating movement from stills by changing the elements within the shot overtime and capturing an image of every change; when compiled, these separate images become a movie. This is used typically in animations such as Wallace and Gromit. The effectiveness of it in this video however is to break up pan shots; in turn this creates a very raw and sewn together look, this type of look is a genre convention for this music video.

The shot types used vary from long shots to extreme close ups, often zooming between extremes rapidly, once again this type of rapid movement is designed to hold the attention of the audience.

I believe that this video has done fare too much to hold the audiences attention, so much so that i find it nearly unwatchable, but there are a few good points that can be drawn from this video, namely that it is important to consider the audience when filming, taking into consideration what will most hold the audiences interest but not go too far as to be annoying.