Q3: What have you learned from your audience feedback?

I have chosen to use this feedback method because; a questionnaire often returns results that are unhelpful, with this interview process if an interviewee gives an unhelpful answer (As demonstrated in the video), they can be informed of the true nature of the question and provide helpful feedback. We did first try a group feedback method, however this was unsuccessful as the answers provided within the group often only came from 2 or 3 individuals, the shy members of the group choosing to participate to a lesser extent, with the method we have used the interviewee is forced to interact with the interviewer, meaning more feedback is retrieved overall and a more accurate spectrum of results can be compiled. The sample group we have used has a mix of all different types of student, not sticking to a particular subject focus e.g. Media students. As a result, the feedback given was varied; the overall result did however appear mostly positive. The manner in which we conducted the interviews was simple, each candidate was shown our music video, when the video finished we would turn the camera on and start the pre-prepared questionnaire, we believed that it was important to start the interview as quickly as possible after they had finished watching the video; so their opinions of the video itself were still fresh. The main and only real disadvantage to this method of collecting information is that it takes a lot more time than other methods, not only to shoot, but to compile.

We used a closed questionnaire because the results of a closed questionnaire can more easily be compiled into understandable information, rather than just lots of useless data that can be retrieved from open questionnaires. For example, giving a video a rating out of 10 provides accurate and measurable results, meaning one persons answer can be measured against another persons with a great deal more accuracy than if we had asked them something like "what did you think of the music video", answers to this question will almost always be useless, giving data such as "it was good" and "it was fun ", the problem being how to measure "fun" against "good", which one is higher/ better? The questions we asked were designed to give an accurate insight into whether our music video could be deemed successful or not; successful meaning likely to sell if put on sale.

The demographic of the people interviewed is as follows:

.male/female
.white (overall)
.17-18

As you can see, there is a need for some diversity, if i were to conduct the same interview again, i would be sure to sample a wider age range as well as different ethnic groups. The results retrieved could be bias due to the lack of diversity within the sample group. In saying this however, the group sampled did contain at least four different examples of youth tribes, meaning although they appear to be the same demographically, the large differences between subcultures could provide a large amount of variation between respective answers; in this case, they did not. The answers given were all largely the same, I would be sceptical in saying that the music video was successful from only this sample group.　　 I am confident that the method uses to collect information was the correct one, as it has the potential to yield the most accurate results. However i am unwilling to suggest that the music video we have created is successful based only on the group of people sample. As it stands i would say that the results were inconclusive.