Music video concepts

This video was simply a test of multiple post production techniques that can be used in adobe after effects. It demonstrates the effect i am trying to create for my music video "I wasn't ready - Rarestspun", the desired effect is that of a TV or computer screen displaying an image/video that was not present in the initial shoot. This video clearly demonstrates a look that can be achieved.

Another effect present in this video that would be desired in my music video is "selective colour", this allows only one colour range to be viewed within any single frame; meaning either, only that element or coloured item is visible in the shot, or that the shot is completely de-saturated apart from the selected element.

Definition of Narcissism and image of Narcissus

Narcissus in Greek mythology was a hunter from the thespiae territory in boeotia. He was renowned for his beauty and has exceptionally proud distaining those who loved him. As a punishment; the gods made him fall in love with his own reflection in a pool of water, unable to leave his own image "not realising that it was just an image" he wasted away to death. (adapted from wikipedia)

Today, narcissism is a term used to describe a vanity, it is a form of extreme self love and is extremely egotistical. People displaying narcissism have an inflated sense of their own importance and have an unhealthy love of their own physical appearance

Coldplay - The scientist, Analysis of video concept

The concept in this video is unique in its execution, the video consists of the main protagonist undoing is actions whilst simultaneously performing the song. The actions he is initially undoing seem arbitrary, however the full message of the song becomes apparent when the audience witnesses a car accident in reverse, leaving the audience at the end of the song with the protagonist and his female partner, the audience knowing their fate and unable to change it.

The concept of looking backwards is present in many music videos and will be included in our own music video, however the method within this video in which the past is seen to be the present is unique. Showing the audience the outcome without context develops an enigma; partially due to the location at the start of the text (a matres on the side of the road) but mostly because the ending will also inevitably provide context being that it is also simultaneously the beginning. This in turn captivates the audiences attention.

The video as a concept is effective in demonstrating its message, which is something along the lines of, if you were looking backwards what would you have done? the ideal response being changing the situation in the present. This message is one that has been told many times through music videos and will be repeated.

This video is entirely based around this concept and it is extremely effective because of it. The knowledge given to the audience at the end of the song (knowing the female will die and has been dead throughout the song) forces the audience to replay the video but in a perceived reverse order, which is actually the correct order, the effect being that the audience will want to watch the video again. The audiences empathise lie with the protagonist, once the outcome is know, re-watching the video is almost like bringing the woman back to life so the couple can re-live their last moments of happiness together, the video relies on a strong sense of empathy within its audience. It is apparent from this video that a strong concept can have a huge positive effect on a video

Find your tribe and the implications it has on the concept of identity

The whole concept of being able to find your tribal identity online seems completely orientated to deprive people of personal identity by grouping them with stereotypical masses. Popular culture seems to find the idea of individuality amusing. The “Find your Tribe” website is not an influential website, it is more a pragmatic method of cultural stereotyping. Identities in modern culture seems to be extremely rigid when viewed on a website such as this; the website itself shows a lot about today’s shifting cultural norms in that rebellion (how many youth tribes/ tribes have been formed) has evolved from a means of seeking personnel identity and separation from authority figures, to simply grouping yourself into a tribe. Leaving near all of the values and original point of true rebellion behind. This era seems to be the one of fake rebellions and a search for individualism in an increasingly un-individual word, people are grouped together in tribes all linked through social networks and online videos reinforcing the boundaries which are apparently ever harder to escape from.

For the first time in history personal identity does not have to be personal, as mentioned before social networking has created a sub-identity or even completely different identity’s for many people. The online world takes away many peoples Inhibitions, they pick and mix their identity and appear to be something they are not or someone they wish to be. If anything our culture seems to create an atmosphere in which lying is socially acceptable.

The concept of identity in today’s world, as implied by the “Find Your Tribe” website is no longer a concept, it now exists as a physical representation of ones self as a person in appearance, mannerisms and interests. But also as numbers within a computer system. Personal is no longer personal and tribes have evolved to such a state where by they are no longer feasibly divisible into set categories but are rather mix of social cultures that are in a state of continual fluid motion, contrary to the website mentioned. This evolution has come around due to two factors, people are social and want to be together by instinct, forming to make tribes is natural. However individualism is now a key concept within many aspects of today’s culture ultimately leading to a cycle of continual self alteration to appear to be someone who is unique whilst conforming to everything that makes a person not so by trying to fit into a tribe.