Concepts of target audience

The primary demographic of "Rarest spun"

Our bands demographic is simple enough. Rarestspun's band members consist of four young adults. They believe their band to be of the phsycadelic, indie, rock genre. They seem to want to be seen as new and exciting which leads me to believe that the target audience for this band is young adults or teenagers from 17 to 19. Their style of music would suggest they target collage/foundation degree students. The content within their songs is linier i.e a breakup and does not challenge many conventions, they are as seen above playing in a small room, probably a pub which further justifies my classification of them. They would do best within the B/C1 social class due to their content that is easily relateable to everyday life. Male audiences will be targeted within the specified demographic again because of the content within their music.

We have tried to create a music video that fits with the genre and demographic specified in order to generate the most potential sales. We can not strive to hope that "Rarestspun" has a dedicated audience so we are targeting the niche audience following the demographic predictions.